It’s about people

Design felt like the right path for me from the very beginning. But finding my place within it meant exploring different disciplines, challenging perspectives, and discovering what truly resonated with me.

Along the way, I learned that design is about much more than creating things. It's about understanding people, their needs, their behaviours, and the world around them.

And then, it clicked. I finally understood what had been driving my passion all along: PEOPLE.

I've always been fascinated by the human side of things. The questions, the behaviours, the motivations behind every action.

Who? What? How? When? Why?

These are the questions that continue to shape my curiosity, my perspective, and the way I approach design.

A woman with long hair, wearing a sweater and pants, stands on a rocky cliffside looking out at the ocean, with a cloudy sky above.
Many black ID cards with small photos and information placed on a pink surface.
A woman with glasses and dark hair looking at an exhibit in a dimly lit indoor setting, with a sign reading 'INDY RIOT' in the background.
A tall brick building covered in red and green ivy and leaves, with cloudy sky in the background.
Person holding a small branch with orange and green leaves and a small purple flower against a light textured background.
Two yellow dried flowers laid on a beige and white textured paper background.
Collage of vintage botanical sketches, handwritten notes, and printed documents on paper.
Living room corner with a white couch with black-striped pillows, a tall green table lamp, books, a wicker side table, and a wall decorated with botanical and vintage-inspired artwork and newspaper clippings.
A table with a screen showing an Instagram profile of Joana Aranha Studio, a phone with a blank Instagram page, printed Instagram posts of home decor, a pair of scissors, a roll of scotch tape, and a tube of glue.
A collage of images and notes pinned on a white board, mostly showing Instagram posts, photos of fashion, art, and lifestyle scenes, with handwritten sticky notes in Spanish attached to some of the images.
A woman with brown hair and earrings looking at her phone in a design or office space, with books and papers on shelves and tables, and a rolled-up magazine on the white table in front of her.
A person holding a paint swatch with a ladybug on it, on a concrete surface with moss and small plants.
A woman is giving a presentation in a classroom with a whiteboard, while four men are seated at desks watching her. The desks have utensils laid out on them, and there are water bottles beside the seated men. The classroom has checkered flooring, and
A woman gives a presentation on cutlery, showing a slide with a set of black utensils labeled 'Premium Noir' and three colored containers, with a background image of plated food and utensils.
Various types of cutlery including knives, forks, and spoons, arranged on a wooden table alongside a catalog booklet titled "Catálogo de Propostas para A HERDMAR."
A woman with long hair tied back, wearing a maroon jacket and ripped jeans, stands next to a sign that says 'Build Complex Forms Easily' and 'lightweightform,' holding a blue and white object in her hand at an indoor event.
Exhibition booth with branding for Universidade Europeia, featuring orange, black, and white design elements, informational panels, and seating cubes.
Exhibition booth for Universidade Europeia with signs displaying 'The Marketing School', 'The School of Creativity', and 'A mudança começa em ti'.
Person painting with peach-colored paint on paper, using a paintbrush and a stick, with paint on fingers and table.
Group of people filming or photographing a dollhouse in a forest.
Detailed miniature dollhouse with two floors, decorated as a cozy living space with furniture, beds, a Christmas tree, and dining area, set outdoors with greenery around.
A woman in sunglasses leaning on a large Microsoft sign outdoors with greenery and modern glass building in the background.
A woman smiling and holding a NUADA sign at a technology booth with two men working on computers behind her at a conference.
Person attaching electronic wires to a black glove with sensors during a technology demonstration, with a laptop and electronic equipment on the table.
A woman standing in front of a colorful, abstract geometric mural on a wall.

Let’s talk

Send me an email, and let’s talk about products, business goals, and improving people’s lives.